| Personal Information
as defined within the Data Protection Act, includes your
name, date of birth, e-mail and postal address or any
information which would enable an individual to be identified.
These are known as personal identifiers. We may in the
usage of this Website require some or all of these personal
identifiers to be deposited. Where such information is
given, we are committed to protecting the privacy of the
information received.
No information about you will be collected without
your consent and you will be advised where personal
information is called upon to be collected i.e. when
you register for a particular service or order a product
from us.
We do use cookies. Cookies is a technical term, basically
a cookie identifies your computer by reference to information
contained within the hard-drive. They do not identify
a user personally and therefore no personal information
has been obtained. Your computer can be set not to accept
cookies if you so wished although in doing so you may
not obtain the full benefit of our Website.
We do not divulge or sell personal information to other
sources such as mailing houses and the like under any
circumstances. We may, however (where permission has
been granted) use the information given for our own
marketing purposes - to advise you of new products or
services which you may benefit from or to issue reminders
for eye-exams. You can tell us at any time if you want
us to stop sending such information to you. If you wish
to stop such mailing please contact the Data Compliance
Officer in writing (or by e-mail at mail@opticalshop.info)
and we will action your request.
The Data Protection Act also includes regulations controlling
the security of data held and we apply strict security
procedures in respect of both the storage and disclosure
of information to prevent unauthorised disclosure of
information. Our databases are regularly backed up and
we have systems in place to ensure that data is secure
and is not lost. Privacy of information given is paramount
and we will not disclose any information about you to
a third party (unless required by law so to do) without
your permission.
The Data Protection Act requires that information held
about a Customer/User must be accurate and up to date.
In the event that your details change (in the event
of marriage) or you move address it would be helpful
if you could advise us of such a change so that your
records can be updated.
As well as requiring information to be up to date,
the Act also provides that information should not be
held or processed for longer than is necessary. You
can therefore request that your details be deleted from
our database at any time, although we would require
written authority (or e-mail) from you in order to do
this.
Any changes in our Data Protection Privacy Statement
will be notified through this page so that you are always
up to date as to how we collect process personal data,
how we use the same and more importantly under what
circumstances we disclose that information to other
parties.
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